UG TEA x Taipei Fashion Week

服務項目 —— 快閃空間設計、延伸視覺設計

從綠意到時尚，從時空到花香，UG TEA 攜手潘怡良，在『2024臺北時裝週』打造快閃空間，延續「時空跡影 × 綠意花香」的設計概念，邀請大家感受時尚綠飲生活。

為了打造吸睛空間，透過 #層次遞進 的設計手法，從遠處，運用大量品牌“綠”色，加入垂直懸掛的設計吸引目光；靠近後，會發現我們將潘老師本季時裝秀使用的布料 #手工拼貼 在海報上賦予細膩質感與立體層次，將「時空跡影」的理念升華為一件藝術品，讓觀者能實際感受到設計的溫度，並對潘老師的時裝充滿想像。

從視覺互動拍照區到活動資訊牌，我們讓場域設計融入核心理念，為顧客帶來沉浸式感官體驗，希望每位顧客，都能在綠意與花香中品味茶飲，穿越時空影跡，走進專屬於UG TEA的時尚空間。

Services Provided - Pop-up Space Design, Extended Visual Design

Blending Nature with fashion, UG TEA and Gioia Pan created an immersive pop-up at Taipei Fashion Week. Our design, inspired by the concept "Traces of Time × Green Fragrance," offered a stylish beverage experience for everyone involved.

We designed a poster layering UG brand‘s color (green) and Gioia Pan’s handcrafted fabrics, creating a visually stunning space. Through this design, we aimed to elevate the concept of "Traces of Time" into a tangible art piece.

From interactive photo zones to informative displays, our design immersed visitors in a world of green tea and floral fragrance, allowing them to experience the fusion of fashion and nature !

CREDITS

Directed by JP SPACE

合作品牌｜UG TEA

創意總監｜蔣承翰 Jiang Jiang

策略總監｜許軒瑜 Hsuan Yu Hsu

專案經理｜戴上鈞 Peter Tai

商務經理｜陳韻 Mia

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視覺設計｜徐毅驊 Yihua Hsu

場佈執行｜樂橙創想（Toy）

#JPSPACE #UGTEA #GIOIAPAN #活動設計 #視覺設計 #event #visualdesign #popstore #design #時空跡影 #綠意花香 #快閃店設計 #graphicdesign #popup