foodpanda 2024 粉紅祭

Services Provided - Key Visual Design, Extended Visuals Design

foodpanda粉紅祭 Visual Design

服務項目 —— 主視覺設計、活動延伸視覺設計

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知名外送服務品牌 foodpanda，為慶祝 12 週年品牌日，舉辦了一場萬人 KTV 主題的音樂祭活動『粉紅祭』，邀請大家在滿滿粉紅氛圍中「一起來 K 歌」，開心分享生日慶的喜悅！

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面對本次龐大的活動內容，我們建立完整的 #視覺系統，概念上把台灣KTV中的經典元素與食物融入設計，透過 #Y2K風格 搭配滿滿的品牌粉色重新塑造，並強化中文標準字，設計上更貼近現代流行，展現出獨有的台式視覺風格。本次也延伸出超多形式的設計，#從數位到實體，讓活動的每個細節都更加完整。

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這次與客戶一起創造了粉紅 KTV 大包廂，希望每位到場的民眾都能開心享受最棒的體驗！

期待這次活動能成為大家心中最粉紅的回憶

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Services Provided - Key Visual Design, Extended Visuals Design

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For its 12th anniversary, the renowned food delivery service foodpanda hosted a massive karaoke festival called "Pink Fest," inviting everyone to sing and celebrate together in a sea of pink festivities!

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For this event, we designed a comprehensive and unique visual system by blending classic Taiwanese karaoke (KTV) elements with Y2K aesthetic. From digital to printed visuals, we meticulously designed every detail, ensuring a cohesive and immersive experience.

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We are thrilled to have collaborated with foodpanda to create this giant pink KTV room, and provide the best experience for every attendee.

We hope this event will become a cherished pink memory for everyone！

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CREDITS

Directed by JP SPACE

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主辦單位｜foodpanda

承辦單位｜濪濪

創意總監｜蔣承翰 Jiang Jiang

策略總監｜許軒瑜 Hsuan Yu Hsu

專案經理｜Sophie W